I think it`s great that The Wiggles are using their celebrity to encourage kids to eat healthy foods but it doesn`t help parents when celebs are used to promote junk food. I especially think is bad when sports stars promote junk foods because they have a healthy image so it makes the product look healthy.
Anonymous
Whether they like it or not, celebrities are public figures and often role models for kids. They should act responsibly when choosing products to endorse. I think Monica Trappaga promoting Coco Pops sends all the wrong messages to kids. I don't think it's on air any more but I was shocked when I first saw it.
Anonymous
why the wiggles went for weetbix : alliteration
Anonymous
As they are role models for our children they need to make responsible choices when promoting products.To be honest it is a minefield out there when trying to decide what is alright to eat and what is not.Thank goodness for sites such as this that give us some insight.
Anonymous
I have a 2 1/2 year old who just loves the Wiggles. She is certainly influenced by them, and would eat fruit salad, hot potatoes, and crunchy munchy honey cakes at every meal. Promoting healthy food choices like weet bix seems like an excellent move and shows they are aware of their social responsibility as role models for kids.
Dannielle - ACT
I do not believe celebrities should be allowed to endorse products they are not knowledgeable about. Just like the public they can be easily mislead and do not serve anyone's best interests (except their own bank accounts!) when they promote products they know little about. They should be mindful that they may simply appear foolish - as has been demonstrated by a number of past advertisements (e.g. chuppa chup lollypops, coco pops etc.). Those endorsing ANY food product need to be suitably qualified fo
Kelli Benjamin - VIC
Reckon its great that The Wiggles are keeping to their high standards by being responsible and allowing themselves to be connected to such a healthy brand. It saddens me when I see other breakfast cereals using images and mixed messages to confuse people into thinking they are healthy -the most obvious being NutriGrain. I am apalled that they can get away with saying they are Iron Man Food when thereis SO much sugar in it. And now Coco Pops have come out saying that they are wholegrain. Its dreadful. I don't think there is a finite definition of what that actually means and so every cereal is jumping on the band wagon and confusing the matter. It shouldn't be allowed.
Anonymous
As long as the stars are conscious of the messages they are pushing for advertisers and they are promoting healthy products then I believe it is fine. In some instances it actually make our jobs as parents easier if kids can relate to the product or personalities. The Wiggles and Weet-Bix kids is a perfect example of this
Anonymous
the only reason ill agree on using the wiggles or any other indorsement is that its considered the most healthiest cereal or product for that catagorey, to guide parents who dont understand, otherwise its a gimmick and creates unpeasent hostility between kids and their parents. lets face it we need help with decisions like this as almost everything is junk to our growing kids these days!
elizabeth m - VIC
it is great when famous people lend a hand endorsing products that help support a healthy lifestyle for our children but i don't believe a picture on a box or a 30 second commercial is what is going to make kids eat these products it is more likely the parent who is suckered
Anonymous
if wiggles have kids to they need to khow if what is bad for there kids to eat
scott - NSW
Celebrities promoting foods is a great idea providing they are a healthy food choice for kids
Tara V - WA
Celebrities are in our kids faces too much these days, we as parents should not be relying on celebrities to promote anything as it is the parents job to promote the health and well being of our kids and to be their role models. It is just a cop out that parents are using celebrities to as an excuse to buy or not to buy something, lets face it, the parents are ones opening their wallets, not the kids.
Anonymous
Celebrities should stick to their profession of acting and sport , not wondering into a nutritional profession where their not qualified.When I see a professional person promoting a product that's not in their field I loose a lot of respect for that person, knowing it's just a money grabbing excecise.
Anonymous
Not sure, if it means kid’s will eat it that’s great but personally such promotions usually make me just sceptic - how much are they getting paid for it?
Anonymous
I think its fantastic that the Wiggles use their influence over children to promote a healthier lifestyle and way of eating. They know that kids look up to them and influence the parents to buy their brand products, but they choose to promote healthy food and not junk. Unfortunately they seem to be in the minority, most celebrity brands don't have scruples about what they promote to children, as long as they make a profit which i think is disgraceful.
Cassandra Price - SA
My 23 month old daughter has been eating Weetbix KIDS since she was 6 months old - I don`t need a celebrity to get her to eat healthy food!
Anonymous
I think its great for celebrities to help promote products for kids if they are healthy, its great that the wiggles have their name on the weet bix for kids but then they put them on the kids abc cookies and they are not all that healthy. I guess my bottom line is that they should only promote healthy products.
Erin - VIC
When I see a celebrity promoting foods i I loose alot of respect for that person and its disgraceful how they profit out of it too we shouldnt have our kids buying this product because it has a picture of a celebrity they love on the box or some sought of free gift they get in a cereal box especially when its an unhealthy food
Anna - NSW
Let's face it, The Wiggles are really intelligent men. The idea that they promote cereal, you would only expect it to be healthy for kids. After all, they are in the kid business and they wouldn't ruin they're perfect reputation. I love the Wiggles and Weetbix for Kids. Good Job, Wiggles!!!!
Susan - QLD
At the end of the day, its not the celebrity that gives our children the food, it's us the parents. So whether or not celebrities promote them is rather a moot point. If you don't want your child eating something promoted by a celebrity then say
becca - NSW
I would be disappointed if the Wiggles were promoting Coco Pops as their whole image epitomises wholesomeness and health. Anything that will encourage my 3 year old to eat healthy foods is fine by me. I lose respect for entertainers (particularly kids entertainers) who are just drawn by the dollar to promote whatever they can get a contract for and thereby encourage my kids to think that junk is good because
Bernadette - SA
I agree that it's a great thing for the Wiggles to be promoting healthy, wholesome foods to our kids such as weet-bix. But why then are they promoting their own Wiggles ABC Letter Biscuits that are full of fats and sugars and on this site didn't rate anything above OK. I think they need to stick to encouraging our children to eat good foods and keep away from sugary processed foods.
Tash - QLD
The Wiggles are great!!! But why the price difference between normal and
Michelle - QLD
i love the wiggles even though im 12 and it is great to see them promote weet-bix, but why is there a different one for kids?
Peko - NSW
When I did last week's shopping, I wanted to get the Kids Weet-Bix as it's a bit healthier than the regular Weet-Bix. But with two kids (who seem to have hollow legs when it comes to Weet-Bix), and two adults (both with big appetites too), small boxes of Weet-Bix just won't get us through the week! Why can't they sell Kids Weet-Bix in bigger boxes?
Emma - ACT
My son is still a little too young (15 mths) to be influenced by celebrity figures yet, but I have found that when choosing yoghurt for him, the Wiggles-branded product has a lot less sugar than some similar 'celebrity' branded products.I think it's great the Wiggles are putting their name to healthy kids' products.
Toni - QLD
Good on the Wiggles! Let all celebrity figures promote things; but only if they are then liable in some form if it is proven the thing they propote is harmful. This would stop mindless dollar-seeking promotional stuff and make them investigate what they are doing. We all have responsibilities to kids, all kids, so let us all be aware of it.
Al - QLD
I've been eating Weetbix and Vita Brits for over 60 years and I recommend both, but why do we need a special one for kids?Is it just an excuse to increase the profit margin?
Kevin Epps - NSW
Children are influenced by marketing on food packets. The Wiggles Weetbix has sugar in it as opposted to VitaBrits that has none. If they are going to promote foods, make it about being the BEST choice, not just an ok alternative.
Eileen - VIC
good on you wiggles your that good especially the bloke in the blue shirt
Anonymous