Ribena in the news

it is probably very effective but I'm concerned that Ribena's campaign says the problem is with the testing of their product - but it still has a lot of sugar - ore than most soft drinks I think. But's good that they acknowledge there is a problem though.
Gordon - NSW

I always bought Ribena for my kids when they were young, thinking it was better because it had lots of vitamin C. Now it seems it was just another marketing con. I'm very disillusioned and wouldn't trust them again.
Alison - NSW

well I like ribena and ribena still does have some vitamin c but yes they were over exagerating so i'm undecided
Anonymous

This dosnt surprise me at all and Ive never given Ribena to my kids anyway.I knew it was extremely high in sugar.I remember years ago in UK there were stories of babies first teeth coming through already rotten as their mums had been giving them bottles with the juice in it thinking they were doing the right thing.I would never buy this product and would not forgive them for blatantly lying all these years.Give the kids water,much better for them.
sandra scott - VIC

Like with all soft drinks I believe these should be boycotted since they do not contribute to a healthy diet, cause caries, etc.
Anonymous

the salt and sugar should be cut down.
Jade - QLD

I think its a load of rubbish the company would have known how much vitamin C was in their product.I would never purchase Ribena and will never trust the company whilst it has its current management and owners.
Anonymous

My parents gave me Ribena thinking they gave me the best , if only they had known. I have lost all faith in Ribena and wouldn't give it to my kids. The apology is a whole load of crab, I wouldn't buy it.
Anonymous

I simply just love Ribena! Mix it with mineral water and you have the best drink!It's a sugary drink like anything that tastes of something! And I'm a Weight Watchers person so I've learned a lot. However, for the occasional enjoyable drink I think Ribena is lovely. However, no incorrect advertising goes down well - does it - whatever the issue...Vivian NSW
Vivian Peitzsch - NSW

can't be any good for kids teeth anyway
Anonymous

I was impressed they apologised so quickly and publicly. I'm worried they seem to be blaming everyone but themselves but was further impressed they want to improve their product to make their previous claims accurate rather than just change the packaging for the long run. I have always liked the product but have never believed it was a healthy alternative to fresh juices.
Anon - VIC

RIBENA ROCKS.... no matter how much vitamin C is in it, it tastes so good i really dont care =DAnd besides who drinks it to get vitamin C, i drink it cause it tastes good.... u want vitamin C eat a orange! !
Jessice jaja - TAS

Quite simply, Ribena should be ashamed of themselves. Other people here are saying how good it was that they issued a public apology so quickly. Might I remind them that they were forced to do that as part of their punishment, and then used that to try shifting the blame by saying their testing methods were off. I'm sorry but if school kids can prove they were lying, then they knew as well. The scary thing is that they were really only caught by accident, which makes you wonder just how many others are doing the same thing. Ultimately though, parents need to look at the sugar content of these drinks before deciding if they're going to believe cute animated ads that say they're healthy for kids.
Alan - QLD

When the CEO made his apology, he said that they were wrong in saying that Ribena had 4 times the vitamin C of oranges. Funny, I'm sure the original ads stated 4 times the vitamin C of orange juice. The whole thing just looked like an ad for Ribena.
Anonymous

Apology is outrageous, wonder where they stand legally for misleading consumers?
Anonymous

Although I've always known Ribena was very high in sugar - it's a syrup, after all - I did believe it was high in vitamin C. Very disappointing. However, I stopped buying it years ago because of the price and added colour. When I want a treat I choose a nice Tasmanian blackcurrant syrup without the extras and the price tag, I go for the one with the highest juice content. (Lovely with hot water on a winter's night.) While I don't know about their vitamin C content at least they're not making extravagant claims and charging an inflated price.
Diane - VIC

Ribena? You may as well give your kids a can of Coke and a vitamin C pill.
James - NSW

do we drink ribena coz its good for you or do we drink it for the taste?both. but we also drink soft drink thats not good.leave them alone!
kelsey - NSW

My partner gave his son Ribena all the time (including in his baby bottle) thinking it was good for him. All four front teeth rotted and fell out. He was without these teeth for a few years before his adult teeth came through. Yes, sugary drinks shouldn't be given to kids, or babies, but it was always plugged as 'good for you', and who was really looking at labels back 15 yrs ago? It's bad enough that they think they can say
Anonymous

So much for quality control! If 2 high school students can discover the problem it is a poor reflection on the company's processes and quality control. This is a major multinational with the resources available to it to do proper research into is products, both in development and production. No I do not believe it was inadvertent and it calls into question ALL the company's other products and its creditablity.
Anonymous

I found the Ribena ads a rather cynical attempt to try to regain ground lost when some school children 'found them out'. For years Ribena has been claiming high vitamin C levels in their juice. I find it hard to believe that a company that claims this would not know from their testing that they were lying to us all along.
Anonymous

Whilst I realise there is a differance in ingrediants between the popper and the concentrate (which does have a lot of vitamin c), the truth is important. Even if the latest research is undecided on the benifits of oral vitamin c, the blackcurrent still has heaps more than any orange could hope to. Our only defence is knowledge.
Nick - TAS

I don't think the question is really about whether it's good for you or not - I eat and drink plenty of things that are
Aaron - NSW

i dont really care ribena is that goodgood on you ribena
Anonymous

Sorry - cant forgive them for this, Im sure they knew what they were doing the whole time. The Im sorry add didnt work.
Paul - NSW

False advertising gives parent false information. Parents lead busy lives, raising children, working and running their household. Trusting companies to be truthful is what we expect. We as children used to eat and drink most of the things our kids do now and there isnt anything wrong with us. But these days companies add things they didnt years ago. It saves them money on production but the markups in the shops make them huge profit.
Anonymous

Considering a couple of 14 year olds exposed their ads as being phony, it goes to show that the people who created Ribena and their advertisements aren't very clever. Either that or they were having a good old laugh at us for believing in them all of these years. Maybe a huge donation into the research to childrens cancer could soften my heart to accept an apology from them.
Amy - VIC

I think that if alot of other companies were put under the microscope like Ribena, we would discover alot of other misleading healthy foods that we are feeding our children.
Melina - NSW