Previous polls

What's most important to you when choosing a breakfast cereal for your children?

Healthy choice (high fibre, low sugar, low salt): 1405 (71%)
Choosing a cereal I know they`ll eat: 265 (13%)
Price: 41 (2%)
Quality ingredients: 95 (5%)
Added vitamins and minerals: 23 (1%)
Choosing a cereal the whole family will eat: 159 (8%)

Claims such as 'no artificial flavours, colours or preservatives' are used to sell many kids' foods. Do you actively seek foods without additives for your children?

Yes, I always look for additive-free foods: 902 (40%)
Yes, but I mainly avoid artificial additives - I don`t mind natural ones: 815 (36%)
Yes, I look out for particular additives that concern me: 285 (13%)
No, additives are the least of my worries: 263 (11%)

Choosing low glycaemic index (GI) foods can help people with diabetes control their blood sugar levels. Some low GI foods also claim to help with kids' concentration and energy levels. How much does a GI claim influence what food you buy for your kids?

I look for low GI foods for my child as they have diabetes: 16 (5%)
I look for low GI foods because they're better for my kids: 76 (25%)
If two products are similar, I'll choose the low GI food over the one with no GI claim: 118 (39%)
GI claims aren't on my radar when choosing foods for my children: 95 (31%)